'Animal Jam' Appoints LatAm Agent

Exim LatAm is on board to grow the online free-to-play game in the region.

WildWorks has tapped Exim LatAm to represent the online gaming brand “Animal Jam” for consumer products and promotions in Latin America.

Through the partnership, Exim will work directly with Peeko, the brand’s worldwide licensing agent, to enhance the “Animal Jam” experience for kids and partners across the region through a variety of new children’s products.

“For Exim, it is an honor to be the representative agent of a property that is setting a trend in the Latin American market,” says Ximena Duque, general manager, Exim LatAm. “We hope to create a robust licensing program for the growing number of supporters of the game in the region.”

“Animal Jam” currently boasts more than 75 million registered users in more than 200 countries. Within Latin America, the game has 9.5 million registered users to date, marking a 550 percent user growth in the last two years.

“Our ‘Animal Jam’ players in Latin America are extremely engaged, spending an average of 65 minutes playing the game every day,” says Clark Stacey, chief executive officer, WildWorks. “Their excitement about animals and the natural world is extraordinary, which is why we’re always looking for new ways to let our fans explore their passions.”