September 8, 2023
Zoonicorn, a global preschool property, has announced new licensing partnerships. Zoonicorn’s master toy licensee, United Smile, is collaborating with licensee, SRM Entertainment, to showcase the brand. SRM has recently released Zoonicorn-branded products under its patented, proprietary Sip With Me children’s cup line of products and dinnerware. Based on initial marketplace response, the company is now expanding into two new Zoonicorn-branded tumbler sizes as well as backpacks.
Zoonicorn’s 7-minute episodes are produced by Toonz Entertainment and Zoonicorn and distributed by Toonz Entertainment. Season 2 of the series is now being delivered, with Season 3 already in development. Global licensing for the brand is shared by the two companies and headed by J’net Smith, All Art Licensing.
Zoonicorn has also announced new licensee, Jay@Play, which returns to the Zoonicorn family with a range of new Zoonicorn-branded products under its Happy Nappers line.
Jay@Play will partner with United Smile to align the global launch of its Zoonicorn products.
Other new licensees include Storypod, which is releasing a Zoonicorn Craftie in the U.S. The Storypod Zoonicorn line will launch in time for the holiday season with a Promi the Zoonicorn yarn Craftie, featuring three original audio stories and 11 songs.
Big Events, another new Zoonicorn license, has signed on to produce inflatable balloons and parade balloons for the North American and Latin American markets.
Now in its second season of original television episodes, the Zoonicorns inhabit the dreams of young animals, taking them on amazing adventures to help learn important social/emotional skills with a focus on optimism and resilience. Multi Emmy Award-winner, Mark Zaslove (“Winnie the Pooh,” “Lazytown,” “Bob The Builder”), serves as show runner and lead writer/editor for the series. Emmy Award-winning composer, Rich Dickerson, composed the show’s music.
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