June 15, 2022
This year, Wimbledon's Center Court turns 100. A century ago in 1922, the All England Lawn Tennis and Croquet Club (AELTC) vacated its residence at Worple Road to a new home at Church Road, now the spiritual home of tennis. To recognize the history, the AELTC has announced the release of The Centenary Collection – ten collectibles minted on the blockchain.
"To celebrate 100 years of Centre Court with these unique digital collectibles, minted as NFTs, is a lovely contrast," says Alexandra Willis, director, communications and marketing, AELTC. "Not only does this collection reflect the past, but, through the use of an innovation that has only begun to develop in the last 12 months, we are looking to the future, a timely reminder that how fans interact with sport will continue to evolve. It has been a great privilege for us to work on the creation of these artworks, which not only demonstrate a fascinating approach to memorializing these incredible passages of time, but with such beauty and creativity that they are worthy of the walls of the All England Club itself."
The Collection has been curated by Glorious Digital, a New Zealand-based digital art studio and marketplace.
"Wimbledon is treasured by one of the world's largest and most dedicated assemblage of fans, many of whom will already enjoy an appreciation of digital art," says Tim Harper, co-founder, chief executive officer, Glorious Digital. "With these fans in mind, Glorious has worked with the AELTC to craft a masterpiece Centenary Collection immortalizing the magnificent history and legacy of Center Court. Through the Wimbledon archives, we rediscovered photographs that capture some of The Championship's most iconic moments. We then returned the images to a film contact sheet and enhanced them with handwritten calligraphy to illuminate the stories within. It was an intensive process, but well worth it – we are very proud of the result."
Hopeful buyers will need to enter a ballot via Wimbledon.glorious.digital for a chance to purchase. Each edition will be randomly allocated. Owners will discover which masterpiece they have purchased on July 10, the last day of the tournament, when The Centenary Collection will be officially released.
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