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TF1 Secures Rights for Viral Dance ChallengeTF1 Secures Rights for Viral Dance Challenge
TF1 has acquired the licensing rights to “Dame Tu Cosita,” a song with a corresponding dancing challenge.
License Global
June 6, 2018
1 Min Read
TF1 will work to expand the song’s brand outside of the Spanish-speaking world and will look for opportunities in new consumer product categories.
The “Dame Tu Cosito” song and its video have inspired a viral dance challenge that invites participants to compete with the flexibility and hip-thrusting action of the video’s small green alien, Alien Popoy. Recently, rapper Pitbull recorded a version of the song.
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