Starbucks Brewing Web3 Experience for its Starbucks Rewards MembersStarbucks Brewing Web3 Experience for its Starbucks Rewards Members
Starbucks Odyssey experience will offer members the ability to earn and buy digital collectible stamps (NFTs) that will unlock access to new, immersive coffee experiences.
September 13, 2022
Starbucks has unveiled Starbucks Odyssey, a new experience powered by Web3 technology that will offer Starbucks Rewards members and Starbucks partners (employees) in the U.S. the opportunity to earn and purchase digital collectible assets that will unlock access to new benefits and immersive coffee experiences. Customers and partners can join the waitlist for a chance to be among the first to receive access to the Starbucks Odyssey experience, which will launch later this year.
“Starbucks has always served as the Third Place, a place between home and work where you feel the warmth of connection over coffee, community and belonging,” says Brady Brewer, executive vice president and chief marketing officer, Starbucks. “The Starbucks Odyssey experience will extend the Third Place connection to the digital world. For the first time we are connecting our Starbucks Rewards loyalty program members not just to Starbucks, but to each other.”
Starbucks Odyssey will be an extension of the Starbucks Rewards program that members can access using their Starbucks Rewards login credentials. Once logged in, members can engage in Starbucks Odyssey “journeys,” a series of activities, such as playing interactive games or taking on fun challenges to deepen their knowledge of coffee and Starbucks. Members will be rewarded for completing journeys with a digital collectible “journey stamp”(NFT).
Members can also purchase limited-edition stamps (NFTs) through a built-in marketplace within the Starbucks Odyssey web app experience. The stamps will be available for all members to purchase directly with a credit card. No crypto wallet or cryptocurrency will be required.
Each digital collectible stamp will include a point value based on its rarity, and the stamps can be bought or sold among members within the marketplace, with ownership secured on a blockchain. As stamps are collected, members’ points will increase, unlocking access to unique benefits and experiences never offered before. These experiences could range from a virtual espresso martini-making class to access to unique merchandise and artist collaborations, to invitations to exclusive events at Starbucks Reserve Roasteries or even trips to Starbucks Hacienda Alsacia coffee farm in Costa Rica.
All stamps will feature Starbucks artwork co-created with Starbucks partners as well as outside artists – giving members and partners access to these assets for the first time.
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