Quiznos and Taco Del Mar Introduce Franchises in the Metaverse

Rego Restaurant Group, a fast-casual restaurant platform that includes Quiznos and Taco Del Mar, has announced a multiyear, strategic partnership with The NFT Agency to establish Rego brands in the metaverse, starting this summer with the introduction of upcoming NFT drops offering virtual landowners and NFT collectors the opportunity to purchase digital master franchises. 

“We are excited to be among the first movers in the restaurant industry to build franchises in the metaverse,” says Mark Lohmann, president, Rego Restaurant Group. “Our team is continually cooking up ways to enhance how we engage with Quiznos sandwich and Taco Del Mar taco fans everywhere, including virtual environments. Through these NFT drops come opportunities for each digital master franchise owner to generate revenue through fun, inventive promotional campaigns that we are creating just for this platform.” 

“We look forward to helping Rego become the pioneer of franchising restaurants in the metaverse,” says Jesse Galati, chief operating officer, The NFT Agency. “The metaverse and real life are one and the same as the focus is centered around providing a unique experience and providing value. Each NFT purchase will include the digital franchise building that holders will be able to put on the metaverse land that they own. Rego will provide franchise assistance and education to holders, and the fulfillment will be setup and managed by The NFT Agency.”