Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.
December 1, 2022
During Art Basel in Miami, Porsche launched a brand experience in the digital world and unveiled its first collection of non-fungible tokens (NFTs). 3D artist, Patrick Vogel, designed digital portraits that center around a white Porsche 911.
Buyers can influence the design of their individual NFTs in a collaborative and immersive journey lasting several months. To do so, they can choose from three core themes of the Porsche brand and integrate them onto the artwork according to their personal preferences. The Performance, Heritage and Lifestyle routes will influence the appearance and character of the digital collectibles. Owners then have access to their individual collector’s items in the virtual world, with each being created by the Unreal Engine 5.
Example of a Lifestyle Porsche NFT.
“This project is an additional element of our digitalization strategy,” says Lutz Meschke, deputy chairman and executive board member for finance and IT, Porsche. “We’ve made our commitment for the long haul and our Web3 team has the autonomy to develop innovations in this dimension as well. Innovation management at Porsche also sees potential in the purchasing experience, the metaverse and the supply chain. Vehicle and sustainability issues are also being considered.”
Owners of the Porsche NFTs gain exclusive access to experiences in the virtual and real world. Digital pioneers can, for one, participate directly in Porsche’s journey into the world of Web3 and enter a dialogue with the brand.
Read more about:Porsche
License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.
Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.
Subscribe for updates directly into your inbox.
You May Also Like
Submit for Licensing Expo 2024 Show Dailies!Feb 23, 2024
Moonbug, IMC Toys Announce Strategic PartnershipFeb 23, 2024
The Rolling Stones Signs with Southern Glazer’s Wine & SpiritsFeb 23, 2024
Target Unveils Collaboration with Diane von FurstenbergFeb 23, 2024