June 27, 2023
Nike has launched “Airphoria” in “Fortnite.” Building on a multiyear partnership with Epic Games, Airphoria brings to life sports experiences at the intersection of games and culture, bringing together Nike’s Air Max brand and the immersive world of “Fortnite.”
Airphoria combines the signature design elements of Air Max with the dynamic and ever-evolving landscape of “Fortnite.” Powered by Epic Games’ pioneering Unreal Editor for “Fortnite” (UEFN), Airphoria enables players and their friends to explore a meticulously crafted Air Max-themed universe. Celebrating the spirit of innovation and self-expression, Airphoria will allow fans to engage with Air Max sneakers in a new way as they embark on the ultimate sneaker hunt.
“Airphoria represents a new, immersive experience for Nike as it amplifies its efforts in gaming and virtual products,” says Ron Faris, vice president, general manager, Nike Virtual Studios. “As digital and physical worlds become more seamless across the products and experiences we offer, we’re always seeking authentic ways to deepen our connection with fans, expand access points to Nike across our digital ecosystem and inspire a love of sport and play. What’s more, Nike is one of the first brands to use Epic Games’ Unreal Editor for ‘Fortnite’ to build Airphoria, paving the way for a continued partnership that will further unlock the future of gaming.”
Airphoria from above.
“‘Fortnite’ continues to be a primary destination for new cultural moments in entertainment, fashion and sport, and we’re proud to launch Airphoria alongside Nike,” says Nate Nanzer, vice president, global partnerships, Epic Games. “We know from past activations with Nike that players love the partnership, and Airphoria’s immersion, beauty and storytelling about the Air Max brand take things to a new level. Airphoria demonstrates what’s possible when next-gen tools like UEFN are used by an iconic brand like Nike and creators in the ‘Fortnite’ community to build immersive worlds together.”
Airphoria is brought to life by the power of five Air Max Grails (the Air Max 1 OG, Air Max 97, Air Max TW, Air Max Scorpion and Air Max Pulse) suspended in a majestic and pure air destination above the Airphoria city. These Air Max Grails, representing pivotal moments in Air Max history, allow the city to exist in the Air State – a place that represents pure imagination and creativity.
To complement the Airphoria launch, “Fortnite” players can now purchase the Outfits showcased by the two main Airphoria characters, Airie and Maxxed Out Max, in the Fortnite Item Shop. A limited Airphoria-inspired collection is simultaneously dropping on Nike.com in North America, directly linking the virtual world of Airphoria in “Fortnite” with Nike Air Max.
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