November 2, 2022
Nifty’s, a platform for NFT-powered fan communities, and Warner Bros. Discovery Global Consumer Products have announced a new collaboration that will bring “Game of Thrones” fans into the world of digital collectibles and experiences. Game of Thrones: Build Your Realm is launching on the heels of the “House of the Dragon” season finale, giving fans a continued way to engage with the franchise.
“Every so often, a film or television series comes along that pushes the boundaries of its genre so far, it forever changes the creative landscape, becoming a part of our collective cultural identity,” says Jeff Marsilio, chief executive officer and co-founder, Nifty’s. “Nifty’s is thrilled to be working alongside Warner Bros. Discovery Global Consumer Products to keep pushing the bounds of creativity and imagination, through a new kind of digital collectible that will allow fans of the franchise to connect in ways they never have before.”
“Our goal, as always with the fans, is to create new ways for them to interact with the stories and characters they love,” says Josh Hackbarth, head, NFT commercial development, Warner Bros. Discovery. “We’re excited to expand the ‘Game of Thrones’ fandom and franchise with this unique digital collectible program that’ll engage fans on a deeper level, allowing them to immerse into the world of Westeros, and enhance the overall fan experience.”
Game of Thrones: Build Your Realm is promoted as a one-of-a-kind collectible experience for the ultimate fan. The initial sale begins with the release of unique avatars inspired by “Game of Thrones,” which will be bundled with a pack of digital collectibles allowing users to begin their journey and upgrade their avatar.
The multi-chapter program will continue through thematic activities, on-site engagement and additional digital collectibles, which will be available as assorted packs and come in a variety of types, including Equipables – weapons, companions or gear – that can be burned and forged, allowing fans to customize and strengthen their avatar. Other collectible types will include iconic moments, locations, characters and more from the “Game of Thrones” series that will help collectors build their realm.
Throughout the program, varying themed packs will also be available for purchase for more upgrades and digital mementos. Daz 3D– known for launching and designing DC’s Bat Cowl NFT program – will collaborate on the design, development and production of the “Game of Thrones” collection.
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