NFL, Saweetie, Intuit Bring Super Bowl Concert to ‘Roblox’NFL, Saweetie, Intuit Bring Super Bowl Concert to ‘Roblox’
Super NFL Tycoon, a new virtual experience on sponsored by Intuit, will launch ahead of a virtual concert, to take place in Rhythm City, a new music experience on “Roblox.”
February 2, 2023
The National Football League (NFL) has announced plans for the Saweetie Super Bowl Concert Presented by Intuit on “Roblox.” Starring hip-hop artist, Saweetie, the free virtual concert will be an official part of the NFL’s Super Bowl LVII event lineup. Saweetie will perform a family-friendly, fully motion-captured performance featuring her hit singles including “Tap-In,” that will bring the feel of an NFL Super Bowl musical performance to the metaverse. The virtual concert will celebrate the upcoming Super Bowl LVII and promote a message of female empowerment.
“I’m really excited to bring this iconic moment to the metaverse and share my music with a whole new audience in such a unique way,” says Saweetie. “As an artist, innovator and football fan, to be able to perform during Super Bowl LVII weekend in this new world – Rhythm City on ‘Roblox’ – is something I never imagined that I would be involved in. I am very grateful and happy about this opportunity. I can't wait for fans to experience what we’ve created.”
The virtual concert will premiere on Friday, Feb. 10 at 7 p.m. EST/4 p.m. PST and will re-air every hour on the hour until Sunday, Feb. 12. The concert will also be paired with a collection of digital items that will be sold on the “Roblox” marketplace.
In addition, the NFL will launch Super NFL Tycoon on “Roblox” presented by Intuit on Feb. 4. The NFL’s latest experience on “Roblox” will allow users to live the fantasy of being an NFL team owner and practice important financial and business skills with Intuit’s help. Super NFL Tycoon simulates an authentic business experience, from drafting a team and building an “Intuit Stadium,” to managing cash flow, payroll, taxes and customer acquisition with the help of Intuit’s products.
“The Saweetie Super Bowl Concert Presented by Intuit will be an anchor entertainment event bringing fans together in the metaverse and further cementing the tradition of content innovation at the Super Bowl,” says Ed Kiang, vice president, video gaming, NFL. “Working with ‘Roblox’ has enabled us to create interactive shared experiences and with the virtual concert and Super NFL Tycoon we will unlock deeper fan engagement.”
The Saweetie Super Bowl Concert, Super NFL Tycoon and Rhythm City are all experiences developed in partnership with Gamefam.
“With only one in four high school students having access to personal finance courses, we're committed to finding innovative ways to expose more young people to financial literacy tools,” says Lara Balazs, chief marketing officer, Intuit and general manager, Strategic Partner Group. “The metaverse provides an age-appropriate environment to introduce younger people to important financial concepts in a fun and engaging manner. We are proud to bring this fun learning opportunity to highly engaged sports and entertainment fans.”
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