NBC’s ‘The Voice’ Kicks Off Metaverse Festival Appearance

Decentraland Music Festival will now feature “The Voice.”

License Global, Content Editor

November 10, 2022

1 Min Read
“The Voice” coaches (Blake Shelton, Gwen Stefani, Camila Cabello and John Legend) in the metaverse.
“The Voice” coaches (Blake Shelton, Gwen Stefani, Camila Cabello and John Legend) in the metaverse. ITV

“The Voice,” an ITV Studio show airing in 145 territories, will be the first TV series to participate in the Decentraland Music Festival, launching its debut Metaverse experience: “The Voice VIP Superverse,” created by The Virtual Brand Group.  

Attendees can compete in a Decentraland exclusive musical game overseen by four new Metaverse coaches, where each day, they’ll award NFT merchandise to winners.  In addition, fans can stop by the set of NBC’s “The Voice” and grab selfies with Camila Cabello, John Legend, Blake Shelton, Gwen Stefani and the spinning red chair as seen on set. 

Every attendee can claim a free “The Voice” microphone with a secret dance move (aka an “emote”), or buy the first NFT “I Want You” “The Voice” T-shirt. 

“’The Voice’ is the biggest TV format in the world, so creating its first metaverse experience with the biggest metaverse music festival is the logical first step in creating a totally new way for fans to connect to the brand, music and each other,” says Justin W. Hochberg, chief executive officer, Virtual Brand Group, creator of “The Voice’s” metaverse experiences.  

The festival takes place Nov. 10-13.  

About the Author

License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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