Mattel Creations Launches Digital Collectibles Marketplace

Consumers do not have to own blockchain to use the platform.

License Global, Content Editor

November 22, 2022

2 Min Read
Cars from the Series 4 collection.
Cars from the Series 4 collection. Mattel

Mattel launched its own digital collectibles (NFT) marketplace on Mattel Creations, the company’s collector and direct-to-consumer platform. Series 4 of the Hot Wheels NFT Garage, set for release on Dec. 15, will be the first offering of Mattel Digital Collectibles.

The Mattel Creations Digital Collectibles Marketplace is built on the Flow blockchain. Made for mainstream consumers, the platform will not require users to own cryptocurrency to make purchases and will integrate peer-to-peer trading to allow collectors to trade their digital collectibles in early 2023. 

Also coming in early 2023, customers who own Hot Wheels Garage NFTs on the WAX blockchain will be able to transfer their tokens to Flow in a 1-for-1 exchange. 

Developed by the same team behind Hot Wheels die-cast cars, Series 4 of the Hot Wheels NFT Garage is the latest way for fans to collect valuable and rare digital artwork from the iconic Mattel IP and features some of Hot Wheels’ most popular car designs in a digital format.  

Series 4 artwork comprises 60 cars from McLaren, Chevrolet, Honda, Aston Martin, Oldsmobile, Pagani and Cadillac, as well as many Hot Wheels originals. Each pack includes seven Hot Wheels NFTs: four basics, two epics and one guaranteed rare car.  

Related:Mattel and Devolver Announce Presale for ‘Masters of the Universe’ x ‘Fall Guys’ Toys

“Mattel is pioneering the future of play, constantly deepening our connection with fans of all ages in both the physical and digital worlds,” says Ron Friedman, vice president, Mattel Future Lab. “In launching our own marketplace, we’re able to translate iconic Mattel IP into digital art, engaging directly with our customers and providing a best-in-class user experience. This is the latest evolution of our digital endeavors, and we look forward to sharing more drops soon inspired by some of the world’s favorite Mattel brands.” 

Read more about:

MattelHot Wheels

About the Author

License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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