Kevin Mayer Exits Disney, Becomes TikTok CEO

The Disney executive has left the company to run social media platform TikTok.

License Global

May 20, 2020

1 Min Read

Kevin Mayer has announced he is leaving Disney to become the chief executive officer of TikTok and chief operating officer of ByteDance, the parent company for TikTok.

Mayer has served as chairman of Disney’s direct-to-consumer and international unit for the past two years. The position included oversight of Disney+. Before that role, he had previously served as the chief strategy officer for Disney.

Rebecca Campbell, the former president of Disneyland Resort, will be filling Mayer’s role at the Disney company. She will oversee Disney’s streaming businesses globally including Disney+, ESPN+, Hulu and Hotstar.

At TikTok, Mayer will report to ByteDance’s founder and chief executive officer Yiming Zhang. He will be responsible for driving the global development of ByteDance, along with corporate development, sales, marketing, public affairs, security, moderation and legal. He is also in charge of music, gaming, social networking service Helo and emerging businesses for ByteDance.

Mayer’s Disney departure becomes effective June 1.

Read more about:


About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like