Sponsored By

It's Every Day Bro: Jake Paul Rolls Out Robust Licensing Program

Brand Central has revealed the first slate of merchandising partners for digital influencer and YouTuber Jake Paul.

License Global

April 27, 2018

1 Min Read

New licensees include:

  • Bioworld for socks, headwear, cold weather accessories, wallets, belts, key chains, luggage covers, luggage tags, umbrellas, cellphone cases, wristbands stickers and more;

  • Just Funky for drinkware and blankets;

  • Brown Trout for calendars;

  • Trends International for posters, journals, bookmarks, notebooks, writing instruments and stickers;

  • Brandable for toys and games; and

  • Sprayground for backpacks;

  • Kalan for buttons, magnets, lanyards, air fresheners, key rings and metal signs; and

  • Just Toys for collectible figures and blind packs.

“It’s exciting to see retail start to shift their perception of digital influencers, says Ross MIsher, chief executive officer, Brand Central. “Jake Paul is one of the first of many to start to make it at retail.”

Select Jake Paul products are now available at retails including Walmart, Target, Spencer’s, Five Below, Transworld and more. Additional products will continue to roll out.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like