Fremantle to Rep Slate of Digital Brands (Exclusive)

The Pet collective, FailArmy, People are Awesome and other Jukin brands will expand via apparel, stationery and more.

Jukin Media, a global leader in user-generated entertainment, has tapped FremantleMedia North America to represent several of its key brands for licensing.

Through the partnership, FMNA will work to develop licensing programs for Jukin Media’s top properties including The Pet Collective, a joint venture between FMNA and Jukin Media that serves as “the ultimate destination for pet lovers on the web.” Additional properties represented in the partnership include FailArmy, a source for epic fail videos and compilations; People Are Awesome, which is dedicated to showcasing ordinary people doing extraordinary things; and Poke My Heart, a showcase of videos that make people happy, inspired or nostalgic.

“Jukin has a great portfolio of brands that entertain and resonate with tens of millions of people on a global basis,” says Andrea Brent, senior vice president, licensing and franchise management, FMNA. “Their unique viral moments and diverse content library lend themselves to a host of socially expressive product lines.”

Furthermore, FMNA has already secured a first licensing deal with Represent to create a line of on-demand products for The Pet Collective, which will include men’s and women’s t-shirts, hoodies, sweatshirts and tank tops, as well as tote bags and mugs. Additional licensing opportunities for the brand include categories such as apparel, stationery, calendars, social expressions and more.

“Our fans have shown at every turn that they’re eager to interact with the brands beyond just consuming their programming,” says Cameron Saless, chief growth officer, Jukin Media. “This partnership with Fremantle will give the fans a chance to further bring these brands into their daily lives.”

Jukin Media currently boasts a combined 55 million engaged fans across YouTube and social media. The company’s brands also carry massive online communities that participate to the tune of more than 1.5 billion video views and more than 29 million engagements (comments and social actions) each month.

FMNA will feature Jukin Media at Licensing Expo, May 23-25, at booth #C196.