Eric Karp Joins Vox Media

Karp will join the team as senior vice president, brand licensing.

License Global

August 21, 2021

1 Min Read

Former BuzzFeed senior vice president Eric Karp is joining the Vox Media team, which includes New York Magazine, Vox, The Verge, The Cut and more. Karp will be responsible for leading the strategy, operations and P&L of this new line of business to create a significant new revenue source aligned with the company’s brands.

“Eric has a proven track record of developing brand licensing businesses in creative and organic ways,” says Pam Wasserstein, president, Vox Media. “I know that we have great untapped potential in consumer products and retail programs that Eric will help us unleash.”

Since 2017, Karp was senior vice president, licensing at Buzzfeed, where he was responsible for strategic oversight and creative direction of all key product categories: publishing, home, food & beverage, and consumer promotions. He led a cross-functional team of ten, and created multi-year, multi-department partnerships with major retailers in the U.S. and abroad, including Walmart, Target, Amazon, Macys, Kaufland, Interspar and Big W. Prior to joining Buzzfeed, Karp was general manager, licensing at Crayola, and earlier in his career held licensing roles at a variety of companies in the gaming, publishing and entertainment space.

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License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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