Doc McStuffins Breaks Twitter Record

Flair and Disney teamed up with Twitter specialists UKMUMS.tv this week to create the highest deliveries ever reported for a Twitter party for a children’s product, reaching more than 1.8 million unique accounts.

A colossal 13.8 million Twitter impressions reached 1.8 million unique accounts using the hashtag #Doctober in celebration of the upcoming new toys in the GP Flair collection and a month of Doc McStuffins events from Disney.