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After two apparel drops, Dapper Dan and Gap are entering the metaverse.
April 1, 2022
Gap has announced the global launch of the next iteration of its foray into the metaverse: a limited-edition collection of non-fungible tokens (NFTs) designed in collaboration with Dapper Dan. The launch will build on the gamification of its first NFT launch, allowing customers to build their NFT collection with several drops at various levels and price points.
Fresh off the heels of two special-edition DAP GAP collaboration drops, Gap and Dapper Dan are now taking the partnership a step further by collaborating on a limited-edition NFT collection – plus a specially designed DAP GAP “Harlem Tailor” hoodie and one-of-a-kind varsity jacket – a first-time NFT partnership for Dapper Dan.
“As some have dubbed me ‘the godfather of hip-hop fashion,’ it was amazing when an iconic American brand like Gap and I got together to create something that would take our culture even further,” says Dapper Dan. “NFTs are a huge part of what’s shaping culture right now. From analog to the metaverse – I am excited for the opportunity to explore this space with Gap and bring the newly hyped DAP GAP Hoodie to a whole new audience.”
“Gap celebrates individuality and what it means to be your true self, and Dapper Dan embodies just that – an icon breaking the mold, forging newfound personal freedoms and furthering progressive change,” says Chris Goble, chief product officer, Gap. “We are honored to be the first brand Dapper Dan partners with in the metaverse. He is a legendary creator. He’s never done what was expected and this is no exception; like Gap he is always pushing the limits of his creativity and individuality.”
The NFT experience kicked off on April 2 with a 48-hour, one-of-a-kind DAP GAP digital auction, featuring single-edition digital art designed by Dapper Dan and a special-edition physical DAP GAP varsity jacket signed by Dap himself.
Following the auction, the experience will include three gamified level drops: Common, Rare and Epic. Starting on April 5, Common will be on sale for 48 hours, Rare will be on sale starting April 7 and Epic on April 12. All levels will be available to shop exclusively on Gap.com/nft. The digital collectibles will be available on a first come, first served basis, with Rare and Epic levels available in more limited editions.
The gamified experience encourages customers to collect iconic Gap hoodie digital art at the Common and Rare levels to unlock the opportunity to purchase the Epic limited-edition digital art designed by Dapper Dan and a special-edition physical DAP GAP Epic “Harlem Tailor” hoodie.
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