Cool Cats and TOIKIDO Announce New Toy Line

Cool Cats, producers of the Cool Cats and Cool Pets NFT collections, and TOIKIDO, an entertainment and toy company, have announced a manufacturing and distribution deal for a wide range of Cool Cats merchandise to bring the characters of the Cooltopia ecosystem into the physical world.  

“Toys, plushies and premium merch have been a continual ask from the community since early on,” says Evan Luza, co-founder, Cool Cats. “We're stoked to be able to work with the right partner who can ensure we're delivering the caliber of goodies to our community that they deserve.” 

Originally based on the Blue Cat character, Cool Cats launched less than a year ago. It has since amassed the equivalent of $250 million in sales and is currently a Top 5 NFT collection worldwide in terms of both popularity and sales volume.  

The popularity of Cool Cats recently led to the creation of Cool Pets, a collection of companion NFTs.  

“NFTs are a passion of mine, and Cool Cats has been a favorite right out of the gate,” says Darran Garnham, founder and chief executive officer, TOIKIDO. “People absolutely love these characters, and I know that TOIKIDO is the right company to inject the essence of Blue Cat into product designs that will delight the community and increase awareness of the very special creatures that are Cool Pets.” 

In addition to traditional in-store and online distribution, TOIKIDO will work with Cool Cats to create exclusive drops for the Cool Cats community, as well as for special events.