April 6, 2018
Cartoon Network has launched LEGO Game Creator, an online application that allows kids to build their own action games or play games created by other players.
“The LEGO Game Creator is a great example of the high-impact, immersive digital experiences Cartoon Network can create in collaboration with advertising partners to deliver engaging content to fans,” says Joe Hogan, executive vice president, young adult ad sales, Turner Broadcasting. “Combining one of our most popular digital franchises with top LEGO brands result in a high-impact execution that taps into the creativity and innovation of both companies to develop an unmatched fan experience.”
Available at CartoonNetwork.com/LEGO-Game-Creator, the LEGO Game Creator is based on one of Cartoon Network’s most successful gaming franchises and incorporates some of The LEGO Group’s most popular brands and characters, including Cragger and Laval from LEGO Legends of Chima, LEGO Ninjago’s Llyod and Zane, The Lego Movie’s Emmet and Wyldstyle, and Lego Ultra Agents’ Jack Flurry and Solomon Blaze.
This new partnership between Cartoon Network and the LEGO Group builds on an existing relationship between the two companies, which includes a branded content hub on CartoonNetwork.com featuring a wide range of LEGO content including video clips, mini-movies and games.
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