Candy Digital and National Baseball Hall of Fame and Museum Announce Digital Collectibles PartnershipCandy Digital and National Baseball Hall of Fame and Museum Announce Digital Collectibles Partnership
New 2022 Hall of Fame ICON Series will feature official digital collectibles celebrating 30 of baseball’s greatest players.
July 20, 2022
Candy Digital, a next-generation digital collectibles company, and the National Baseball Hall of Fame and Museum have announced a new partnership that establishes Candy Digital as the museum’s official licensee of digital collectibles. The partnership will consist of a range of official digital collectibles that showcase the sport’s greatest players and recreate rare historical artifacts from the Hall of Fame’s incredible and unparalleled collection.
The 2022 Hall of Fame ICON Series is the inaugural entry into the Baseball Legends Series. Curated for fans, it taps into the sport’s history by featuring 30 players in the museum across multiple decades. The players featured in the series include Tom Seaver, Johnny Bench and Ryne Sandberg. Fans will be able to start collecting on Aug. 2, with digital packs available for purchase in two types of formats.
“Sharing baseball’s storied history with its passionate fans is core to our mission, and digital collectibles provide us with an entirely new way for our fans to learn about the game’s legends and interact with the incredible artifacts from our collection,” says Josh Rawitch, president, National Baseball Hall of Fame and Museum. “We are proud to partner with Candy Digital to bring the 2022 Hall of Fame ICON Series to life.”
Each of the featured 30 players in the 2022 Hall of Fame Icon Series will have distinct versions and ICON rarities. Candy Digital’s digital artists and designers used officially licensed archival photos and videos from Major League Baseball (MLB) and the museum. Future collections will feature additional Hall of Fame players and artifacts from the museum’s archives in digital form using 3D scanning technology.
“Baseball has a rich, storied history that creates a deep bond between the sport and its fans,” says Scott Lawin, chief executive officer, Candy Digital. “Celebrating the players that have made baseball great has been a key part of our focus since day one. We’re thrilled to be launching the Baseball Legends Series to introduce unique digital collectibles that connect the next generation of baseball fans to the history of the sport in exciting new ways.”
In addition to the 2022 Hall of Fame ICON Series, Candy Digital will be introducing its first Hall of Fame Induction Digital Collectible that fans can redeem for free by attending this week’s Hall of Fame Weekend events in Cooperstown, NY. The digital collectible will feature the names and pictures of the 2022 inductees, which include Gil Hodges, Jim Kaat, Minnie Miñoso, Tony Oliva, Bud Fowler, Buck O’Neil and David Ortiz.
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