April 6, 2018
Social media influencer will break into licensing with crafting projects, apparel, school supplies and more.
Lauren Riihimaki, also known as LaurDIY on YouTube, has selected The Brand Liaison to represent her brand for licensing and extensions.
The agency will seek licensees for DIY and crafting projects, apparel and accessories, jewelry, school supplies, organization and décor.
“I am so excited to build my licensing program,” says Riihimaki. “Working with The Brand Liaison has been great. They understand my needs as a brand, personality and as an individual who has been striving toward this next step. I can’t wait to create something that will continue to inspire creativity with my viewers on a daily basis. It’ll be bringing to life a dream that I’ve been pursuing my entire career.”
LaurDIY is a fashion, lifestyle and DIY vlogger with more than 5 million followers across all social media platforms. She vlogs about DIY, clothes, school, relationships, her morning routine, workouts, healthy snacks, healthy snacks, organization and home décor.
She also recently appeared in Disney’s “Destination: Disney Style” series where she provided an early look at the Disney-Pixar x Forever 21 collection before it hit shelves.
“Lauren’s numbers are incredible and her fans are very devoted. With more than 5 million followers, and close to 250 million views, some of her videos reach 2-3 million views in the matter of days,” says Steven Heller, president, The Brand Liaison. “And it’s all about DIY, empowering her fans to create their own fashion, accessories, school supplies and décor items based on her DIY projects. She is inspirational and that’s why her licensing will be so successful.”
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