Brand Central Signs Collective of Bored Ape NFT Owners for Consumer Products: Bored of Directors

The collective and the Bored of Directors brand are not affiliated with Bored Ape Yacht Club.

License Global, Content Editor

May 17, 2022

2 Min Read
9 Bored Apes
9 Bored ApesBrand Central

More than 10 Bored Ape Yacht Club NFTs have banded together to forge a collective of like-minded Apes called the Bored of Directors. The collection of Bored Apes represents the brand with different images, personalities and graphics and the collective plans to bring more Bored Ape owners on board as the brand grows.   

Although the brand is not affiliated with Yuga Labs and does not include the official Bored Ape Yacht Club brand, logo or any affiliated marks, the Bored of Directors and their respective Apes’ likenesses can be used and manipulated as necessary for consumer products.    

Owners of Bored Ape Yacht Club NFTs are free to create projects using their individual Apes and owners are granted the right to create derivative works for commercial purposes.  

Brand Central is bringing on Bored Ape NFTs to create a cohesive brand and package of Ape characters to be licensed across all product categories.  

“For all those licensees and retailers looking to get in on the NFT phenom led by the original Bored Apes, we have assembled it into one turnkey package,” says Ross Misher, chief executive officer, Brand Central. “The time is now.”  

Brand Central has partnered with the brand collective, NFIP Holdings, to bring the NFTs to life in multiple categories including figures, plush, apparel, accessories, food and beverage, beer and spirits, snacks and confections, drinkware, barware, gifts and novelty, stationery and more. 

“We have been waiting for the right time and partner to utilize the IP rights that were granted to us when we purchased our Bored Apes and Brand Central was the perfect agency to lead this initiative as they are experts in launching cutting-edge, must-have pop-culture brands from Ninja to Full Send,” says Jamie George, owner of Bored Ape #8519 and co-founder, NFIP Holdings.  

Brand Central is exhibiting at Licensing Expo 2022. Find out more information here.

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License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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