BEYONDLAND: Falcon’s Beyond Announces Robust Fan Engagement with Recently Launched ‘Roblox’ ExperienceBEYONDLAND: Falcon’s Beyond Announces Robust Fan Engagement with Recently Launched ‘Roblox’ Experience
The experience has attracted more than two million visits since its official launch in March.
May 10, 2023
The experience, which marks Falcon’s debut as a developer on the Roblox global online platform, has attracted more than two million visits since its official launch in March. In addition, BEYONDLAND has an 93% positive approval rating and has reached over 196,000 players in a single day.
BEYONDLAND is designed as an all-ages and all-genre hub for multiple brands and franchises to cohabitate. The hub world is designed like a theme park, with social areas and access to various types of games, rides and attractions, activities, digital goods, collectibles and a personalized space for players to build and share roller coasters with their friends.
The first brand activation inside BEYONDLAND is a reimagining of the Company’s Katmandu Park theme parks, which features portals into The Hidden Realms, each with its own unique game genre. Games in The Hidden Realms include the intense “Volcano Deathrun” footrace, the “Treehouse Challenge” obstacle course and the “Space Zombie Survival” multi-player game of tag. Katmandu Park also features gamified attractions such as the “Wheel of Infinite Wonder” carousel, “Expedition Golf” minigolf, a rollercoaster across the park, a bouncy ferris wheel, a jet-powered launch tower and various midway-style games. Additional brand activations and themed lands are planned in future expansions of BEYONDLAND.
“Following the successful opening of our Katmandu Park | Punta Cana, we are thrilled to have not only launched our own virtual theme park destination, but also developed an enthusiastic fan base within the ‘Roblox’ community, where players are clearly excited to let their imaginations run wild,” says Cecil D. Magpuri, chief executive officer, Falcon’s Beyond. “This is just the beginning of our work in the metaverse and adjacent platforms. We are bringing deeper levels of community and agency to the fans engaging in our properties, both virtual and physical.”
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