May 26, 2023
BBC Studios has partnered with Web3 specialist, Reality+, to create a metaverse experience in The Sandbox where fans will be able to interact with immersive content from brands including “Top Gear” and “Doctor Who,” and enjoy a BBC events space.
The joint venture between BBC Studios and Reality+ marks the first time the BBC will have a home in the metaverse, following a handful of brand activation experiments with metaverse platforms. Part virtual real estate, part amusement park, The Sandbox embraces the idea of the metaverse as a continuous shared digital space, in which players and brands can build, own and monetize their experiences on blockchain.
“I’m delighted that BBC Studios is partnering with Reality+ and The Sandbox on this exciting venture,” says Nicki Sheard, president brands and licensing, BBC Studios. “While the metaverse is still in its infancy, it may shape how we consume and experience entertainment in the future and I’m looking forward to seeing how fans interact with our brands in this space. This project forms part of BBC Studios’ broader ambitious plans to grow our brands into new categories, with innovative technology and platforms forming an integral part of this.”
“We’re excited to have extended our partnership with BBC Studios, not only to help them push the boundaries of what’s possible in the metaverse, but for the opportunity to deliver exciting new experiences for the fans of these world-renowned TV shows,” says Tony Pearce, co-founder, Reality+. “We’ve already achieved so much with digital trading card game, ‘Doctor Who: Worlds Apart,’ and now with a fantastic platform like The Sandbox, there’s much more to come.”
BBC Studios’ metaverse space in The Sandbox will launch later this year and further details will be released accordingly.
See BBC Studios at Licensing Expo, taking place on June 13-15 at Mandalay Bay Convention Center, Las Vegas.
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