Banijay Brands Announces New Licensees for 'Simon’s Cat'Banijay Brands Announces New Licensees for 'Simon’s Cat'

Digital content brand “Simon’s Cat” is joining forces with Fashion UK for a range of ladies’, men’s and kids’ apparel, with additional accessories and essentials for the U.K. buyer. Wulydermy is bringing a range of craft kits to the U.K. Ecell will launch “Simon’s Cat” phone covers later this year. Heye has already seen success with its 1,000-piece puzzles. Pinfinity is creating a range of augmented-reality-enhanced pins and badges and Dr. Woof has signed a deal for branded medical and clinical apparel.

“Simon’s Cat is such a lovable brand that resonates with fans all around the world,” says Jane Smith, group director, brand licensing, Banijay. “The extensive licensing program, that continues to expand, is testament to its enduring popularity.”

“I am always amazed that there are so many ‘Simon’s Cat’ fans all over the world,” says Simon Tofield, creator, ‘Simon’s Cat’. “Our audiences are incredibly passionate about ‘Simon’s Cat’, and it is wonderful to be able to offer them such a brilliant array of products.”

“Simon’s Cat” is also heading into collaboration with Rubik’s Cube and bespoke apparel drops in a partnership with Spring.

The brand is building its footprint in new territories, with ZenWorks representing “Simon’s Cat” in Japan following a successful run of collabs with apparel specialists Quanshang in China.