April 26, 2023
ITV Studios label, MultiStory Media, and metaverse creative agency, Metavision, have partnered up to launch Channel 4’s “Come Dine With Me” into the metaverse, with players now able to go head-to-head to become the dinner party host in a newly released Minecraft world.
The experience has been inspired by the international hit show, distributed by ITV Studios, which has been commissioned in 46 territories around the world.
The launch of “Come Mine With Me” is the latest in several initiatives enabling the show to reach new audiences, including the launch of two FAST channels: on Samsung in the U.K. and on Roku in the U.S. In addition, the show is available on Netflix in the U.K. “Come Dine With Me” has also developed a strong presence across social media, including YouTube, Twitter, Instagram and Tik Tok.
“‘Come Dine With Me’ is already a hugely popular show, providing viewers with all the drama and excitement through its iconic format; I think we’ve all secretly wanted to take part ourselves,” says Emma Derrick, commercial innovation leader, Channel 4. “With our excellent partners, MultiStory Media and Metavision, we have been able to make this dream a reality by launching it into the metaverse and opening the world of ‘Come Mine With Me’ to the next generation.”
Watch the “Come Mine With Me” trailer here …
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