Tencent Music Entertainment Group, Universal Music Group Extend Partnership

Tencent Music Entertainment Group (TME), an online music and audio entertainment platform in China, and Universal Music Group (UMG), have announced the renewal of a multiyear strategic licensing agreement, fortifying their shared commitment to creating value for artists and exceptional experiences for music lovers.

Under the agreement, TME continues to have access to UMG’s music catalog for QQ Music, Kugou Music, Kuwo Music and WeSing. The expansive partnership includes music streaming in Dolby Atmos and high-definition (HD) formats.

“We are committed to offering our users the most comprehensive music content through diverse scenarios across our platform,” says TC Pan, vice president, head, content cooperation business, TME Group. “Through our concerted efforts with UMG, we’ll also explore innovative ways to facilitate artist-fan interactions while unleashing artists’ creativity.”

“We are delighted to extend our relationship with TME, as we continue to create new opportunities for UMG’s artists to connect with the many millions of dedicated music fans here in China,” says Timothy Xu, chairman, chief executive officer, Universal Music Greater China. “UMG will continue to work with TME to bring the very best in music to these passionate music consumers, and to explore new ways to enhance their listening experiences.”