TCG Entertainment, Evolution USA Team for Ella Fitzgerald Concert Experience

Ella Fitzgerald’s greatest hits are coming to orchestra shows around the world.

License Global

April 28, 2021

2 Min Read
EllaFitz.png

TCG Entertainment, a producer of touring live productions and the Ella Fitzgerald Charitable Foundation via its global licensing and brand management agency, Evolution USA announced the launch of a new partnership that will bring the beloved music of Ella Fitzgerald to audiences around the world in an entirely new way, with a live symphony orchestra.

“We were seeking a best-in-class production partner to bring Ella’s phenomenal body of work to new audiences in a very unique way that would create lasting memories and share her lifelong legacy,” says Stanley Lerman, chief operating officer, Evolution. “We are excited to partner with the talented TCG team to create and tour this highly immersive symphony show on behalf of the Foundation.”

This official licensed production will allow audiences to experience the greatest hits of Ella Fitzgerald with the arrangements of an orchestra as well as multimedia elements, including never before seen assets from the Foundation’s archive. Shows are scheduled to launch in 2022.

The partnership with the Foundation and Evolution is part of TCG’s overall strategy to grow its portfolio of official live events and immersive experiences for music fans around the world.

Ella Fitzgerald in Concert will include arrangements of her greatest songs performed by a live symphony orchestra. The show will also include multiple singers and a full band. A multimedia version of the show will also be produced and include video, photography, spoken word, writings and other never-before-seen items provided directly by the Foundation’s archivists.

These concerts are scheduled to start touring during the 2022 season and will perform throughout the United States and in international markets around the world.

“We are humbled and excited to be working with the Foundation and Evolution on bringing this iconic artist’s music to the concert hall in an official and entirely new way,” says Stephen Cook, president, TCG Entertainment. “These shows will perform in symphony halls, theaters and performing arts centers around the world.”

Read more about:

Evolution USATCG

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like