Stitch Fix, Spotify Team for Interactive Experience

Stitch Fix has announced the launch of Style Tune Ups, a first-of-its-kind interactive experience that leverages the streaming service, Spotify.

The feature offers personalized outfit recommendations based on Stitch Fix’s 2024 Style Forecast trends, along with curated #OOTD playlists.

Stitch Fix is also introducing Tune Up Styling Sessions, virtual styling appointments aimed at helping concertgoers translate their personalized style forecast trend for this year’s most highly anticipated musical tours.

“At Stitch Fix, we are committed to creating new ways for clients to explore their personal style,” says Debbie Woloshin, chief marketing officer, Stitch Fix. “This experience on Spotify allows us to integrate the soundtracks of our clients’ lives to make building their wardrobes and getting dressed a more personalized and inspiring experience.”

“Stitch Fix mined billions of data points from over 100 million Fixes to create the 2024 Style Forecast, our annual trend report, and found that music will play a monumental role in clients’ styles this year, with nearly four in five of our clients taking outfit inspiration from their favorite artist, Taylor Swift,” says Jenny Herr, head of trend, Stitch Fix. “Thanks to these and other music-related insights, it was an intuitive next step to team up with Spotify, a brand also known for its expertise in data and personalized recommendations. Through the launch of Style Tune Ups, we’re able to blend both of our specialties to make getting dressed easier and more inspired than ever before while providing clients with a fun and personalized way to marry their love of music and individual style.”

Shoppers can head to Spotify to begin their Style Tune Up journey, where they’ll answer a few brief questions about their style. From there, the experience will unveil the trend from Stitch Fix’s 2024 Style Forecast. Spotify will then curate a personalized playlist that captures their style and music preferences. After their Style Tune Up results are revealed, they can go to Stitch Fix and share their personalized results with their stylist.