Migos Turns Selfridges ‘Bad and Boujee'

Rap group Migos and Selfridges joined forces for an apparel capsule collection to bring the group’s recent album, Culture II to life.
License Global

July 24, 2018

Migos Turns Selfridges ‘Bad and Boujee'

Bravado, Migos’ licensing agent, brokered the deal.

The line features exclusive designs for Selfridges and bespoke vintage pieces from the Migos by Saint Luis line. The Migos collection took up significant space in the legendary department store, a nod to the trio’s influence over popular culture. The group also made an in-store appearance to promote the line.

The Migos Culture II Capsule collection is available now exclusively at Selfridge’s flagship location in London, with select pieces available on Selfridges.co.uk.

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