KISS and Marvel are joining forces to launch co-branded apparel, accessories, drinkware and more.

License Global

February 14, 2020

1 Min Read

Rock band KISS has teamed with Marvel on a collection of merchandise spanning apparel, accessories, home goods and more.

Print-on-demand apparel by Fifth Sun launched in January 2020, and a wider range of products will follow.  

“The strength and power of the Marvel Universe has inspired musicians, artists and creative talent for more than 80 years,” says Paul Gitter, senior vice president, Marvel Licensing. “Our KISS x Marvel collaboration continues the legacy of working with these amazing rock ‘n’ roll hall of famers, and we are beyond excited to bring fans a loud and proud merchandise collection that screams Marvel style, with rock ‘n’ roll attitude.”

 The collaboration between KISS and Marvel originated in the 1970s after the rock band starred in comics like Howard the Duck #12 and the Marvel Comics Super Special series.

“[It’s] a privilege and an honor to follow up our debut 1978 Marvel relationship, KISS Comics, where we met Spider-Man, Dr. Doom and the Fantastic Four with this new partnership,” say Paul Stanley and Gene Simmons, KISS. “This is as cool as it gets.”

Other products in the deal include accessories and drinkware from Bioworld, home goods from Jay Franco and posters from Trends International.

“We are thrilled to bring these two legendary brands with such a rich history together for this one-of-a-kind collaboration and feel confident that this will generate strong retail success,” says Lisa Streff, external vice president, global licensing, Epic Rights. “The KISS x Marvel co-brand is sure to have something for fans of all ages who love these evergreen giants.”

In other KISS-related news, Gene Simmons will be speaking at this year's Licensing Leadership Summit in New York City. Those interested can register here.

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License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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