Print-on-demand apparel by Fifth Sun launched in January 2020, and a wider range of products will follow.
“The strength and power of the Marvel Universe has inspired musicians, artists and creative talent for more than 80 years,” says Paul Gitter, senior vice president, Marvel Licensing. “Our KISS x Marvel collaboration continues the legacy of working with these amazing rock ‘n’ roll hall of famers, and we are beyond excited to bring fans a loud and proud merchandise collection that screams Marvel style, with rock ‘n’ roll attitude.”
The collaboration between KISS and Marvel originated in the 1970s after the rock band starred in comics like
Howard the Duck #12
Marvel Comics Super Special
“[It’s] a privilege and an honor to follow up our debut 1978 Marvel relationship, KISS Comics, where we met Spider-Man, Dr. Doom and the Fantastic Four with this new partnership,”
Other products in the deal include accessories and drinkware from Bioworld, home goods from Jay Franco and posters from Trends International.
“We are thrilled to bring these two legendary brands with such a rich history together for this one-of-a-kind collaboration and feel confident that this will generate strong retail success,” says Lisa Streff, external vice president, global licensing, Epic Rights. “The KISS x Marvel co-brand is sure to have something for fans of all ages who love these evergreen giants.”
In other KISS-related news, Gene Simmons will be speaking at this year's Licensing Leadership Summit in New York City. Those interested canregister here.
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