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Hendrix Secures a Haze of Licensing Partners

Epic Rights has announced more than 50 global partners for its Authentic Hendrix program. Perryscope Productions, the exclusive worldwide merchandising agents for Authentic Hendrix and Experience Hendrix, brokered the deals.

New partners include:

North America

  • ACCO for calendars
  • American Classics for apparel
  • American Needle for headwear
  • Bentex Group for infant and toddler apparel
  • C&D Visionary for fan merch
  • C-Life Group for apparel
  • Chaser for fashion apparel
  • Get Primped for fashion tops
  • H3 Sportswear for accessories
  • I mpact Merchandising for apparel
  • Liquid Blue for apparel Lucky Brand for apparel
  • NTD for apparel
  • Philcos for apparel and accessories
  • Rockin Pins for enamel pins
  • Stoned Immaculate for fashion tops
  • Trevco for apparel (e-commerce)
  • Wildcat Retro Brands for apparel and headwear

Worldwide and International

  • Amplified for apparel (worldwide, excluding North America)
  • Aquarius Entertainment for posters, puzzles and calendars (worldwide)
  • Licensing Essentials for apparel and accessories (Australia/New Zealand)
  • Live Nation for apparel (USA, Europe, South America and Southeast Asia, excluding Japan)
  • Lucie Kaas for collectible Kokeshi Dolls (worldwide) MJC for sleepwear (worldwide)
  • EMP Merchandising for apparel and accessories (Europe)
  • Pan Inc. for apparel and electronic accessories (Asia)
  • Rock Off Trade for apparel and accessories (worldwide, excluding North America)
  • Bioworld for apparel and accessories (worldwide)
  • Blitzway for collectible figures (worldwide)
  • Bluescentric for apparel for e-commerce (worldwide)
  • Brands In for apparel and accessories (worldwide)
  • Junk Food for apparel (worldwide)
  • Knucklebonz for high-end collectible figures (worldwide
  • MadeWorn for high-end fashion apparel (worldwide)
  • Molecule8 for high-end collectible figures (worldwide) Strax for fine art (worldwide)
  • GB Eye for posters and domestics (worldwide, excluding North America)
  • Pyramid for wall art and stationery (worldwide) Titan Publishing for comic books (worldwide) “

Jimi’s amazing artistry and his legacy are the driving force behind all that we do,” says Janie Hendrix, chief executive officer and president, Experience Hendrix and Authentic Hendrix. “Keeping his music prominent within the industry is a responsibility bestowed upon us that we embrace. Jimi’s catalog remains relevant, and he continues to influence the culture of modern music, inspiring artists and fans alike. The spirit he poured into his songs has lived on for over five decades. Epic and Perryscope have chosen licensing partners who embrace Jimi’s style to create products reflective of his uniqueness, and we are thrilled to see these products come to life.”

Recently, Epic Rights rereleased a 50th-anniversary box set of Electric Ladyland and a Jimi Hendrix e-commerce site.

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