July 19, 2019
Guitar brand Gibson has announced new creative collaboration agreements with boutique guitar makers.
The classic guitar maker has entered into multi-year collaboration agreements with Jimmy Wallace Guitars, Banker Custom Guitars and Echopark Guitars. Under these deals, Gibson will give the builders license to use Gibson trademarks. The deal also will see Gibson help amplify their partners’ pursuit for craftmanship through Gibson channels and events.
"We are excited about these collaborations,” says Cesar Gueikian, chief merchant officer, Gibson Brands. “Orville Gibson started as a boutique builder in 1894 in his workshop in Kalamazoo, MI, and these new collaborations are a way to pay tribute to Orville's legacy in support of boutique builders and luthiers.”
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