The House of Cool brand will be maintained as a distinct identity under the WildBrain banner.

License Global

July 20, 2023

1 Min Read
(From L to R): Wes Lui, Josh Scherba and Ricardo Curtis
(From L to R): Wes Lui, Josh Scherba and Ricardo CurtisWildBrain

WildBrain has closed its previously announced acquisition of House of Cool, a pre-production company in the global animation industry. A strategic extension of WildBrain’s focus on creative excellence, the acquisition significantly expands and enhances WildBrain’s pre-production capabilities for premium animated series, specials and features. 

House of Cool executives and co-founders, Wes Lui and Ricardo Curtis, have joined the WildBrain Studios senior management team in the newly created roles of co-general managers of House of Cool. 

“We’re delighted to close our acquisition of House of Cool and to officially welcome Wes, Ricardo and their talented team to WildBrain,” says Josh Scherba, president and chief executive officer, WildBrain. “House of Cool is recognized as one of the very best pre-production houses in the global animation industry, and this highly complementary acquisition meaningfully broadens and deepens WildBrain’s capabilities for both our own and partner productions.” 

“We’re incredibly excited to conclude the acquisition process and to have officially joined forces with the brilliant team at WildBrain,” said Lui and Curtis. “There are great opportunities ahead, as we continue to offer our clients world-class pre-production services, while also collaborating with WildBrain on their extensive catalog of content and the creation of exciting new IP. Our combined strengths make us a potent creative force in the animation industry.”   

Related:Wildbrain Promotes Josh Scherba to President and CEO

  

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