Case Study: Warner Bros. Consumer Products Global Strategy for DC Characters & Movies

WBCP's Pam Lifford continues to craft a definitive global strategy and dedicated organization that is ready to drive global growth for the new DC films and characters, as well as its long-standing franchises and themed entertainment experiences.

April 10, 2018

1 Min Read

A League of Opportunity

With the release of several new films from the DC universe, along with the muchanticipated Justice League movie, Warner Bros. Consumer Products is feeling the power and is poised for a new period of growth in licensing and related entertainment brand initiatives.

With a major commitment from the studio to expand its DC Entertainment slate, with Wonder Woman debuting next month and Justice League arriving to save the planet in November, it’s a whole new world of opportunity for WBCP beyond the iconic Batman and Superman franchises, which also have key roles in the upcoming films.

Warner Bros.’ DC films in the pipeline through 2020 and beyond include Aquaman, The Flash, Cyborg, Green Lantern Corps and Justice League 2, which are all in various stages of discussion and development

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