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Universal Pictures, 1-800-Flowers Team for Gifting Experience

Consumers can now add a digital movie to their gift purchase at 1-800-Flowers.

1-800-Flowers has teamed with Universal Pictures Home Entertainment, SmartGift and Movies Anywhere to bring the magic of movies to their gifting experience. For the first time ever, Universal is making some of its films available to gift-givers as an add-on purchase. 1-800-Flowers.com customers now have the opportunity to purchase a digital movie as a complement to their gift, while also letting their gift recipients select the movie of their choice from multiple film titles.

"Digital movie collecting continues to surge, and there is no better time to join forces with 1-800-Flowers.com to innovate that experience," says Michael Aaronson, senior vice president, Universal Pictures Home Entertainment. "Now, consumers can enrich every gifting occasion with a personalized movie experience that, for the first time, offers the opportunity to pair a digital movie with another gift via a major e-commerce brand. By giving the recipient the power to choose the film that is right for them, this collaboration introduces the most personalized and flexible digital movie gifting experience in the marketplace. We look forward to expanding this unique add-on offer across the broader 1-800-Flowers.com portfolio of brands in the coming months."

At launch, hundreds of films from the Universal vault will be available as a digital movie add-on, including a wide variety of new releases, such as “Trolls World Tour” and “The Invisible Man,” along with gems such as “Jurassic World,” “Jaws,” “Back to the Future” and more. Two pricing tiers are available – $6.99 for classics and hit films and $9.99 for blockbuster hits and newer releases. The movie is the recipient's to keep through the free digital movie collection app, Movies Anywhere.

"With many people choosing to stay home, backyards everywhere have been transformed into makeshift movie theatres," says Amit Shah, president, 1-800-Flowers.com. "This exciting collaboration with Universal, together with the unique delivery experience designed by SmartGift, provides a fantastic new way for customers to engage with our brand and connect with each other."

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