"Digital movie collecting continues to surge, and there is no better time to join forces with 1-800-Flowers.com to innovate that experience," says Michael Aaronson, senior vice president, Universal Pictures Home Entertainment. "Now, consumers can enrich every gifting occasion with a personalized movie experience that, for the first time, offers the opportunity to pair a digital movie with another gift via a major e-commerce brand. By giving the recipient the power to choose the film that is right for them, this collaboration introduces the most personalized and flexible digital movie gifting experience in the marketplace. We look forward to expanding this unique add-on offer across the broader 1-800-Flowers.com portfolio of brands in the coming months."
will be available as a digital movie add-on, including a wide variety of new releases, such as “Trolls World Tour” and “The Invisible Man,” along with gems such as “Jurassic World,” “Jaws,” “Back to the Future”
and more. Two pricing tiers are available – $6.99 for classics and hit films and $9.99 for blockbuster hits and newer releases. The movie is the recipient's to keep through the free digital movie collection app,
"With many people choosing to stay home, backyards everywhere have been transformed into makeshift movie theatres," says Amit Shah, president, 1-800-Flowers.com. "This exciting collaboration with Universal, together with the unique delivery experience designed by SmartGift, provides a fantastic new way for customers to engage with our brand and connect with each other."
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