Universal has announced that “Trolls World Tour” has achieved the status of the biggest debut for a digital release ever.
Since the COVID-19 outbreak has closed theaters, the animated sequel launched on-demand on premium video as well as at a handful of drive-in theaters. “Trolls World Tour” is the first film of a major studio to break the traditional theatrical window and open simultaneously on home entertainment platforms, according to Variety.
Though Universal has not provided any statistics to support their achievement, they have noted that “Trolls World Tour” is the number one title across multiple on-demand video platforms including Apple, Comcast, Amazon and FandangoNow. Universal also has boasted that the film has the biggest opening day and weekend launch for a digital title, which the studio say has generated nearly ten times more than the next-largest traditional premium home video release.
FandangoNow has backed up Universal’s statements. The company reported that “Trolls World Tour” outperformed all other digital releases to date on the platform.
“Following weeks of anticipation for its home premiere, ‘Trolls World Tour’ is now FandangoNow’s streaming debut champ, with the best preorders, first day and opening weekend sales we’ve ever seen,” Cameron Douglas, head, FandangoNow said in a statement. “We’re pleased that families looking for a much-needed entertainment break are enjoying DreamWorks Animation’s latest movie on our service.”
Universal has also said that other titles from their studio including Focus Features’ “Emma” as well as Blumhouse’s “The Hunt” and “The Invisible Man” have been doing well during the current social distancing measures.