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Peter Rabbit Hops into U.K. Shops

Penguin Ventures has come together with shopping center group Intu to bring a Christmas grotto inspired by the film Peter Rabbit to Intu Trafford Centre in the U.K.

The interactive experience will see Beatrix Potter’s classic title brought to life through a woodland adventure that takes visitors on the search for Father Christmas.

“We are continually exploring new ways to bring Beatrix Potter’s characters to life and to offer families the chance to enjoy experiences together,” says Thomas Merrington, creative director, Penguin Ventures. "Intu have perfectly achieved this with the Peter Rabbit Christmas Grotto, and we cannot wait for fans old and new to journey through this brilliant new Christmas experience at Intu Trafford Centre.”

The activation will also include autism-friendly grotto experiences that include smaller groups, quieter music, specially trained elves and signing options for the hearing impaired. The Peter Rabbit Christmas Grotto will be open Nov. 14 through Dec. 24.

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