Penguin Ventures has come together with shopping center group Intu to bring a Christmas grotto inspired by the film Peter Rabbit to Intu Trafford Centre in the U.K.

License Global

November 12, 2018

1 Min Read

The interactive experience will see Beatrix Potter’s classic title brought to life through a woodland adventure that takes visitors on the search for Father Christmas.

“We are continually exploring new ways to bring Beatrix Potter’s characters to life and to offer families the chance to enjoy experiences together,” says Thomas Merrington, creative director, Penguin Ventures. "Intu have perfectly achieved this with the Peter Rabbit Christmas Grotto, and we cannot wait for fans old and new to journey through this brilliant new Christmas experience at Intu Trafford Centre.”

The activation will also include autism-friendly grotto experiences that include smaller groups, quieter music, specially trained elves and signing options for the hearing impaired. The Peter Rabbit Christmas Grotto will be open Nov. 14 through Dec. 24.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like