Mattel has announced plans to develop the tabletop game "Rock' Em Sock' Em Robots" into a live-action motion picture.
Mattel Films is working with Universal Pictures and Vin Diesel's production company, One Race Films, on the project. Diesel will also star in the film.
"To take the classic Rock' Em Sock' Em game, with Mattel as my partner, and align it with the kind of world-building franchise-making success we have had with Universal is truly exciting," says Diesel.
Mattel Films will produce the project alongside Diesel and Samantha Vincent, producer, One Race Films. Ryan Engle ("Rampage," "The Commuter") penned the screenplay for the action-adventure, which follows a father and son who form a bond with an advanced war machine. Kevin McKeon, vice president, film production, Mattel, will lead the project for Mattel Films.
"We are proud to bring this iconic piece of Mattel IP to life on the big screen with our tremendously talented partners Vin Diesel, One Race Films and Universal," says Robbie Brenner, executive producer, Mattel Films. "Our rich library of franchises continues to yield compelling stories, and we look forward to creating what is sure to be a thrilling action-adventure for the whole family to enjoy with 'Rock 'Em Sock' Em Robots.'"
'Rock 'Em Sock 'Em Robots' is the second project for Mattel Films and Universal Pictures, which is developing a movie based on the "Wishbone" television series.
More Mattel Films projects in development, including movies based on American Girl, Barbie, "Barney," Hot Wheels, Magic 8 Ball, Major Matt Mason, "Masters of the Universe," "Thomas & Friends," UNO and View-Master.