Mattel Announces Licensing Agreement with Universal for ‘Trolls’ Franchise

The new licensing agreement builds on Mattel and Universal Brand Development’s existing licensing partnerships for DreamWorks Animation’s “Spirit Riding Free,” Illumination’s “Minions,” Universal Pictures and Amblin Entertainment’s “Jurassic World” and Universal’s “Fast & Furious.” 

“DreamWorks Animation’s ‘Trolls’ has captivated the hearts of families all over the world with its colorful characters and optimistic message,” says Nick Karamanos, senior vice president, entertainment partnerships, Mattel. “We look forward to building upon our strong relationship

“We’re thrilled to expand our partnership with Mattel to include DreamWorks Animation’s beloved Trolls franchise,” says Joe Lawandus, senior vice president, general manager, global toys and hardlines, Universal Brand Development. “Our collaboration with Mattel will deliver an all-new innovative toy line that will bring the vibrant, musical world of the Trolls to life.”