Mattel and MGM to Produce American Girl Film

Mattel and MGM are joining forces to produce a live-action film based on Mattel’s classic American Girl books and dolls.

License Global

March 1, 2019

1 Min Read

MGM, Mattel Films and Picturestart's Erik Feig will produce the film. Robbie Brenner, executive producer, Mattel Films will oversee the film along with Cassidy Lange, co-president of production, MGM.

"American Girl is a beloved, story-driven franchise lending itself perfectly to a feature film,” says Ynon Kreiz, chairman and chief executive officer, Mattel. "In MGM and Erik, we have world-class partners, and we look forward to working with them to give our passionate American Girl fans of all ages another way to connect with this iconic brand. This is another example of Mattel continuing to execute on our strategy as we transform Mattel into an IP-driven, high-performing toy company."

"American Girl is a timeless and iconic brand that is part of the fabric of families all over the world,” says Jonathan Glickman, president, motion picture group, MGM. “We look forward to working with our partners at Mattel and Picturestart to bring this cross-generational film to audiences all over the globe."

Mattel also recently announced a Barbie live-action film starring Margot Robbie and a Hot Wheels live-action motion picture.

Read more about:

American GirlMattelMGM

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like