Lucky Helmet, the newly-launched agency focused on assisting creators, producers, and other intellectual property owners with commercialization strategies on existing brands and the development of new content-based franchises, has been appointed by Aniplex of America to represent selected titles released in North America.
The first initiative is to support and expand upon the licensing and merchandising efforts based on the Japanese animated feature film, "Demon Slayer: Kimetsu no Yaiba the Movie: Mugen Train."
The film is currently being adapted for the American audience. Its U.S. release is scheduled for 2021 by the Sony-owned division Aniplex of America, in association with Funimation.
"Demon Slayer" is the second highest-grossing film in Japan ever, behind only Studio Ghibli's 2002 movie release, "Spirited Away." In China, the movie became the highest-grossing animated feature of 2020. In Taiwan, the film earned more than $15 million, making it the biggest release of the year and the highest-grossing animation release of all-time in the territory.
"' Demon Slayer's' box-office success overseas in the middle of a pandemic is nothing less than extraordinary," says Marc Harrington, founder, Lucky Helmet. "We are incredibly excited to have the opportunity to support Aniplex on its licensing and merchandising efforts in North America, and we are confident that the film will further excite fans, and that there will be great potential for new licensing partners across many categories."