Aardman Announces Digital Partners for ‘Shaun the Sheep’

“Shaun the Sheep” digital partners include Atari and Pixowl.
License Global

June 1, 2020

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Aardman has announced a new slate of digital partners for its “Shaun the Sheep” licensing program.

The animation studio agreed to a global publishing deal with Greenlight Games for “Home Sheep Home: Farmageddon Party Edition” for Nintendo Switch. The agreement forms part of a multi-game deal with “Hatch Kids” available on Android platforms. 

Aardman also announced a partnership with Pixowl for a new experience in Sandbox, a user-generated blockchain metaverse. The experience lets users visit, engage and create within a curated “Shaun the Sheep” world.

Atari and Aardman have signed a global deal with “Roller Coaster Tycoon Touch.” In November, players will be able to welcome personalized “Shaun the Sheep” attractions to their parks, including themed rides, entertainers, park accessories, restaurants, cafes and a Sheep Frills coaster. 

Azerion will be remastering the suite of “Shaun the Sheep Championsheeps” games for HTML, launching in July. Cool Games will launch a new pool game called “Shaun

the Sheep Pool” for HTML5.

“’Shaun the Sheep’ fans around the world are a sophisticated bunch, and we’re delighted that we have found new ways for them to engage with their favorite character,” says Robert Goodchild, commercial director, Aardman. “This is a complimentary set of partnerships that will greatly increase our brand presence within the interactive and gaming spaces”

The new digital deals follow on a previous partnership with Baidu in March. Baidu brought characters from 

“A Shaun the Sheep Movie: Farmageddon” 

to Facemoji Keyboard users worldwide, and Baidu Input Method Editor users in China. Downloads totaled more than two million in the first month after launch.

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