Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.
June 1, 2020
Aardman has announced a new slate of digital partners for its “Shaun the Sheep” licensing program.
The animation studio agreed to a global publishing deal with Greenlight Games for “Home Sheep Home: Farmageddon Party Edition” for Nintendo Switch. The agreement forms part of a multi-game deal with “Hatch Kids” available on Android platforms.
Aardman also announced a partnership with Pixowl for a new experience in Sandbox, a user-generated blockchain metaverse. The experience lets users visit, engage and create within a curated “Shaun the Sheep” world.
Atari and Aardman have signed a global deal with “Roller Coaster Tycoon Touch.” In November, players will be able to welcome personalized “Shaun the Sheep” attractions to their parks, including themed rides, entertainers, park accessories, restaurants, cafes and a Sheep Frills coaster.
Azerion will be remastering the suite of “Shaun the Sheep Championsheeps” games for HTML, launching in July. Cool Games will launch a new pool game called “Shaun the Sheep Pool” for HTML5.
“’Shaun the Sheep’ fans around the world are a sophisticated bunch, and we’re delighted that we have found new ways for them to engage with their favorite character,” says Robert Goodchild, commercial director, Aardman. “This is a complimentary set of partnerships that will greatly increase our brand presence within the interactive and gaming spaces”
The new digital deals follow on a previous partnership with Baidu in March. Baidu brought characters from “A Shaun the Sheep Movie: Farmageddon” to Facemoji Keyboard users worldwide, and Baidu Input Method Editor users in China. Downloads totaled more than two million in the first month after launch.
License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.
Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.
Subscribe for updates directly into your inbox.
You May Also Like
New Pokémon Games Revealed on Pokémon DayFeb 28, 2024
Introducing: LEGO Islands – New Experiences in ‘Fortnite’Feb 28, 2024
PGS Entertainment, The Smiley Company Launch ‘Mini Smiley’Feb 28, 2024
Funko and Dunkin’ Team for Super Bowl-Inspired CollabFeb 28, 2024