Kids Rule the March Issue of License Global!

The March 2021 issue of License Global spotlights the top players in the Kids licensing industry. In the cover story, learn about the iconic legacy of Mattel and how the global toy giant continues to foster innovation, imagination and inspiration among the next generation more than 75 years after its inception. 

Also in this issue are the kids' brands pushing the pandemic boundary. As COVID-19 kept kids inside, brands found ways to keep them playing. In the debut of the License Global Selects column, we break down the brands that helped kids cope with the "new normal." In addition, License Global examines how social media, COVID-19 and more have shaped Generation Alpha and how its views are impacting retail's future. 

This issue will also highlight the:

- New titles, upcoming studios, masterclass animators and breakthrough consumer products bringing European entertainment to the world in 2021;

- New generation of kid influencers highlighting the impact and brand success that can come from platforms like YouTube; and

- Popular brands in the pop culture zeitgeist with Jazwares.

Read this and much more in the all-new issue of License Global, out now.