All3Media, The Everywhere Group to Create “The Traitors” Immersive Experience

The agreement will see TEG developing a live, playable social experience that will immerse participants into the world of “The Traitors.”

License Global

October 3, 2023

2 Min Read
“The Traitors” Immersive Experience, The Everywhere Group
“The Traitors” Immersive ExperienceThe Everywhere Group

Independent television distributor, All3Media International, and The Everywhere Group (TEG), an award-winning live experience company and leader in the immersive sector, have announced an exclusive U.K. development agreement for the reality game series, “The Traitors.”  

The agreement will see TEG developing a live, playable social experience that will immerse participants into the world of “The Traitors.” This will launch in several standalone venues located in the U.K., and the team is working towards a 2024 start date, with more details to be announced. 

Created in the Netherlands by IDTV, an All3Media company, “The Traitors” format was further developed with the RTL Creative Unit and originally produced by IDTV for RTL4. Since its launch in the Netherlands on RTL 4 in 2021, the format has launched internationally, with over 25 adaptations and numerous returning seasons. Adaptations of the format include the Emmy-nominated U.S. version for NBC Universal’s streaming service, Peacock, and BBC One’s BAFTA-winning version in the U.K.

“‘The Traitors’ is one of the most exciting and immediately engaging shows we’ve seen for years in the U.K., and the team at TEG were immediately hooked on the unique game-play format,” says Tom Roe, head, global licensing, The Everywhere Group. “It has rightly become one of the most talked about shows in years, and audiences are currently binging on other international versions of the show whilst we eagerly await the U.K.’s second season. It lends itself perfectly to playable theatre, and we are absolutely thrilled at the prospect of developing an incredible experience that delivers the ability for everyone to test themselves as either a faithful or a traitor.”

“‘The Traitors’ has quickly become a global phenomenon, gripping millions of people around the world and bringing families back to watching TV together,” says Nick Smith, executive vice president, formats and licensing, All3Media International. “So, we are delighted to have partnered with the brilliant team at The Everywhere Group in order to create a faithful recreation of the dramatic world of “The Traitors” for fans to step into. The Everywhere Group have an exceptional track record for turning vivid on-screen brands into unforgettable live experiences, and what can be more unforgettable than being ‘murdered’ by your nearest and dearest.”

Watch: Nick Smith chats with License Global about “The Traitors,” “Sort Your Life Out” and its future licensing plans.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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