Superfly X and Warner Bros. Themed Entertainment Announce ‘Harry Potter’ Touring Experience

Superfly X, the global themed entertainment division of entertainment company and creative agency 

Superfly, and Warner Bros. Themed Entertainment are set to debut the all-new touring experience “Harry Potter: Magic at Play,” a 30,000 square-foot experience that will allow fans to visit Hogwarts.  

The experience will debut in a to-be-announced U.S. city this fall. “Harry Potter: Magic at Play” will feature an onsite retail store offering never-before-seen Wizarding World products alongside themed food and beverages. 

“We created this experience with fans and their families in mind, laying the path for a new generation of Wizarding World fans while delivering something that all fans will enjoy,” says Peter van Roden, senior vice president, global themed entertainment, Warner Bros. Themed Entertainment. “Superfly X are the ideal partners to help us deliver this best-in-class family-friendly experience.”   

“Building on our unique expertise in location-based entertainment, we’re honored that Warner Bros. has entrusted Superfly X to bring this iconic franchise to its passionate, engaged global fanbase in a new, exciting way,” says Stacy Moscatelli, co-president, chief strategy officer, Superfly X. “The Wizarding World is so unique and creatively rich, and we’re thrilled for the unprecedented opportunity to design this celebratory experience that will be truly made for all fans.”