Superfly, and Warner Bros. Themed Entertainment are set to debut the all-new touring experience “Harry Potter: Magic at Play,” a 30,000 square-foot experience that will allow fans to visit Hogwarts.
The experience will debut in a to-be-announced U.S. city this fall. “
: Magic at Play” will feature an onsite retail store offering never-before-seen Wizarding World products alongside themed food and beverages.
“We created this experience with fans and their families in mind, laying the path for a new generation of Wizarding World fans while delivering something that all fans will enjoy,” says Peter van Roden, senior vice president, global themed entertainment, Warner Bros. Themed Entertainment. “Superfly X are the ideal partners to help us deliver this best-in-class family-friendly experience.”
“Building on our unique expertise in location-based entertainment, we’re honored that
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