Southwest China’s First Peppa Pig Play Café Opens

Hasbro and China Leisure Development Co. (CLDC), a Hong Kong company dedicated to developing and managing world-class leisure experiences and projects in China, have opened the first “Peppa Pig”- themed play café, Peppa Pig Play Café, in Southwest China on the third floor of Yintai In99 Shopping Center on July 1.

The Play Café enables guests to experience some of Peppa Pig’s favorite things to do, like jumping in muddy puddles, dressing up in the wardrobe at the Clubhouse, playing interactive cooking games, digging and growing vegetables in Grandpa Pig’s garden, climbing in the forest area and celebrating a birthday in Peppa Pig’s family house.

Guests can enjoy meals in the train area while watching animated scenery outside the window or go on a family picnic with Mummy Pig on the hill of Rebecca Rabbit’s burrow. Themed dining areas include a tent dining area, Potato City and a vegetable-themed carousel.

“We are excited to be teaming up with Hasbro to bring the beloved Peppa Pig brand to this region of the China market in a Play Café format,” says Linda Dong, president, China Leisure. “With the recent opening policy of the epidemic situation, we see a shift in consumer spending towards kids’ entertainment while shopping malls are looking for replacements for anchors vacated by large education institutions. The Play Café format, where kids can play while their family members can relax and enjoy a meal, has grown in popularity, and we see tremendous opportunity in this space.”

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“As the queen of preschool and many viewers’ first best friend, Peppa Pig instills confidence in children to treat every first step as a new adventure,” says Matt Proulx, vice president, location-based entertainment, Hasbro. “This powerful theme has given us endless opportunities to significantly expand the brand, allowing Peppa to jump off screens and into brand-new adventures like immersive fan and family experiences with the Peppa Pig Play Café. The first café in Hangzhou has been widely visited by kids and parents, and we’re excited to open a second location in Chengdu to deliver the joy this attraction brings to even more audiences. With the brand’s 20th anniversary in 2024, the café is just one of the many ways we’re opening fan experiences and celebrating the phenomenon that is Peppa Pig.”