Merlin Entertainments and Hasbro have joined forces again for North America’s second Peppa Pig Theme Park, which is set to open in the Dallas-Fort Worth area next year. 

The standalone theme park located in North Richland Hills will feature multiple rides, interactive attractions, themed playscapes and shows, all based on recognizable locations from the Peppa Pig brand.  

“Merlin’s platform and reach continues to grow in the U.S. as we build on the success of the world’s first standalone Peppa Pig Theme Park in Florida,” says Scott O’Neil, chief executive officer, Merlin Entertainments. “Given the incredible success of our LEGOLAND Discovery Center and SEA LIFE Aquarium in Grapevine, Texas, the North Richland Hills community was a natural next step in our expansion and rollout.” 

“The success of the Peppa Pig Theme Park has been phenomenal, and we are excited to embark on the journey again with our friends at Merlin to bring another park to the city of North Richland Hills, Texas,” says Matt Proulx, vice president location-based entertainment, Hasbro. “Adding another Peppa Pig Theme Park for fans to experience continues our Blueprint 2.0 strategy of offering more meaningful ways for families to engage with our brands. We cannot wait for more guests to create lifelong memories with Peppa and her friends.” 

Merlin Entertainments has a licensing agreement with Hasbro, owner of the Peppa Pig brand, to build and operate Peppa Pig attractions, targeted at the preschool market.