Nickelodeon and VStar Entertainment Group have announced a live theatrical production that will bring together characters from several preschool IP for the first time on one stage.

License Global

March 1, 2019

1 Min Read

The Nick Jr. Live! "Move to the Music" tour will hit the road in fall 2019 as part of an expanded five-year deal.

The musical production will feature characters from “Bubble Guppies,” “PAW Patrol” (produced by Spin Master Entertainment), “Dora the Explorer,” “Shimmer and Shine,” “Blue's Clues & You!,” “Blaze and the Monster Machines” and “Top Wing.”

“Nickelodeon’s partnership with VStar Entertainment has been an incredibly successful one and has become an integral component as we continue to expand our burgeoning global location-based business,” says Sharon Cohen, executive vice president, Nickelodeon Experience. “With the latest addition to the lineup, we've mined Nickelodeon's library of preschool hit shows to create Nick Jr. Live! ‘Move to the Music,’ an engaging and vibrant musical showcase, featuring some of our most beloved characters.”

“As VStar continues to evolve into a leading producer of live family entertainment, having Nickelodeon, the leading children’s entertainment brand, entrust additional top-rated intellectual property to VStar speaks to the confidence and trust we’ve established,” says Eric Grilly, chief executive officer, VStar Entertainment Group. “We are thrilled to have Nickelodeon as our partner and look forward to the opportunity to continue entertaining audiences with even more beloved Nickelodeon characters.”

Fan club subscribers can purchase exclusive ticket pre-sale opportunities beginning March 6. General public tickets will go on sale March 15.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like